PhD Candidate of Media Economics
School of Journalism and Communication
Renmin University of China
Ying Peng holds a bachelor’s degree in marketing from Shandong University of Finance, and a master of Journalism from Beijing Normal University. She currently is a PhD candidate in media economics at Renmin University of China. Her research interests are digital publishing, management of cultural industries. She has published articles in journals such as Publishing Research Quarterly, View of Publishing and Publishing Journal.